{"id":55880,"date":"2020-03-16T12:10:48","date_gmt":"2020-03-16T15:10:48","guid":{"rendered":"https:\/\/powertic.com\/?p=55880"},"modified":"2020-04-07T15:39:21","modified_gmt":"2020-04-07T18:39:21","slug":"campanhas-perderam-timing-coronavirus","status":"publish","type":"post","link":"https:\/\/powertic.com\/pt-br\/campanhas-perderam-timing-coronavirus\/","title":{"rendered":"Campanhas que perderam o timing por conta do Coronav\u00edrus"},"content":{"rendered":"<p><\/p>\n\n\n\n<p><strong>ASOS (empresa de moda) <\/strong><\/p>\n\n\n\n<p>Ano passado a ASOS lan\u00e7ou uma pol\u00eamica m\u00e1scara. O que ela n\u00e3o contava \u00e9 que sua publicidade online puxasse automaticamente esse produto em meio a pandemia. As pessoas acharam um tremendo mal gosto<\/p>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/shutupandy\/status\/1237780499696734208\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Norwegian Cruise Lines (empresa de cruzeiros)<\/strong><\/p>\n\n\n\n<p>Um programa da CNN estava comentando sobre o coronav\u00edrus e nocaso era falado sobre o isolamento de milhares de pessoas que estavam a bordo do Grand Princess na Calif\u00f3rina.<\/p>\n\n\n\n<p>No intervalo foi veiculado o comercial abaixo da concorrente Norwegian Cruise. O p\u00fablico atacou o oportunismo da Norwegian, que acabou tendo a falta de sorte do timing ter sido o pior poss\u00edvel.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=abR4A0K8YHo\n<\/div><\/figure>\n\n\n\n<p>Somando-se a isso o comercial conta com diversos contatos entre as pessoas com dan\u00e7as e o tracidional high five em uma \u00e9poca que todos est\u00e3o evitando.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Geico (empresa de seguros)<\/strong><\/p>\n\n\n\n<p>Outra empresa que investiu no high five na comunica\u00e7\u00e3o foi a Geico. Veiculou um comercial que tamb\u00e9m n\u00e3o foi bem recebido pela falta de timing.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=Q5kJJtoHopI\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">That <a href=\"https:\/\/twitter.com\/GEICO?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@GEICO<\/a> commercial about high  fiving everyone is not helping during this COVID-19 outbreak. <a href=\"https:\/\/twitter.com\/hashtag\/COVID19?src=hash&ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#COVID19<\/a> Let\u2019s not \u201chighfive\u201d. \ud83d\udc4b is better. \ud83d\ude37<\/p>&mdash; Hugo Alvarado (@HugoA12) <a href=\"https:\/\/twitter.com\/HugoA12\/status\/1237807696931258368?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">March 11, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Lysol (empresas de desinfetante)<\/strong><\/p>\n\n\n\n<p>As pessoas n\u00e3o est\u00e3o encontrando seus produtos nos supermercados e a veicula\u00e7\u00e3o de an\u00fancios revoltou as pessoas que apenas via an\u00fancios e nada dos produtos nas gond\u00f4las.<\/p>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Odd to see Lysol disinfectant wipes ads running on TV. Poor look, on many levels:<br><br>\u2022 reminds everyone they are out of stock<br>\u2022 brite + cheery ad tone is out of touch<br>\u2022 last thing they need to do rn is drive demand<a href=\"https:\/\/twitter.com\/hashtag\/coronavirus?src=hash&ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#coronavirus<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/COVID%E3%83%BC19?src=hash&ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#COVID\u30fc19<\/a><\/p>&mdash; Friends call me (@adnys) <a href=\"https:\/\/twitter.com\/adnys\/status\/1239244423793278976?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">March 15, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>KFC<\/strong><\/p>\n\n\n\n<p>A KFC retirou o comercial que aparecia o protagonista lambendo os dedos.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"It&#039;s Finger Lickin&#039; Good! Check Out Meryl and Oyinka in the New KFC Advert\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/moV6EDzUuTg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Axe<\/strong><\/p>\n\n\n\n<p>Outra que perdeu o timing foi a AXE que criou o contexto do Basquete onde rentemente a NBA foi cancelada e tamb\u00e9m tem um cen\u00e1rio de fuga e m\u00e1scaras de ar caindo.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"AXE | Don&#039;t Overthink It\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/xFz_Umlku-Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Claramente as empresas foram tra\u00eddas por automa\u00e7\u00f5es de ferramentas que n\u00e3o \u00e9 t\u00e3o simples apertar o pausar em per\u00edodos de crise.<\/p>\n\n\n\n<p>Fonte: <a href=\"https:\/\/adage.com\/article\/cmo-strategy\/7-brands-ads-unfortunately-timed-coronavirus-pandemic\/2244631\" target=\"_blank\" rel=\"noopener\">https:\/\/adage.com\/article\/cmo-strategy\/7-brands-ads-unfortunately-timed-coronavirus-pandemic\/2244631<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>ASOS (empresa de moda) Ano passado a ASOS lan\u00e7ou uma pol\u00eamica m\u00e1scara. O que ela n\u00e3o contava \u00e9 que sua publicidade online puxasse automaticamente esse&hellip;<\/p>","protected":false},"author":5,"featured_media":55888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-55880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/powertic.com\/pt-br\/wp-json\/wp\/v2\/posts\/55880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/powertic.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/powertic.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/powertic.com\/pt-br\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/powertic.com\/pt-br\/wp-json\/wp\/v2\/comments?post=55880"}],"version-history":[{"count":0,"href":"https:\/\/powertic.com\/pt-br\/wp-json\/wp\/v2\/posts\/55880\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/powertic.com\/pt-br\/wp-json\/wp\/v2\/media\/55888"}],"wp:attachment":[{"href":"https:\/\/powertic.com\/pt-br\/wp-json\/wp\/v2\/media?parent=55880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/powertic.com\/pt-br\/wp-json\/wp\/v2\/categories?post=55880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/powertic.com\/pt-br\/wp-json\/wp\/v2\/tags?post=55880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}