{"id":55877,"date":"2020-03-16T12:46:12","date_gmt":"2020-03-16T15:46:12","guid":{"rendered":"https:\/\/powertic.com\/?p=55877"},"modified":"2020-04-07T15:39:12","modified_gmt":"2020-04-07T18:39:12","slug":"coronavirus-o-que-muda-marketing","status":"publish","type":"post","link":"https:\/\/powertic.com\/pt-br\/coronavirus-o-que-muda-marketing\/","title":{"rendered":"Coronav\u00edrus, o que muda no Marketing em meio a essa Epidemia"},"content":{"rendered":"<p>O tema Coronav\u00edrus invadiu os notici\u00e1rios e n\u00e3o tem uma roda de conversa entre amigos e familiares que esse tema n\u00e3o apare\u00e7a. <\/p>\n\n\n\n<p>Com isso vem a d\u00favida, como manter nossa rotina de vendas e marketing diante desse avalanche?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Devemos manter a comunica\u00e7\u00e3o de emails, posts nas m\u00eddias sociais e todos os outros canais como nada tivesse acontecendo?<\/li><li>Ou devemos mudar alguma coisa? <\/li><li>Reduzir a frequ\u00eancia de envios? <\/li><li>Tentar associar nosso conte\u00fado ao Coronav\u00edrus? <\/li><li>Isso seria visto como oportunismo pelo mercado?<\/li><\/ul>\n\n\n\n<p>\u00c9 o que comentamos bastante sobre a Automa\u00e7\u00e3o de Marketing, que \u00e9 necess\u00e1rio um bot\u00e3o de pause quando um tema como esse preenche a m\u00eddia.<\/p>\n\n\n\n<p>Ao tentar responder a essas perguntas n\u00e3o queremos que aconte\u00e7a o mesmo que vem acontecendo com <a href=\"\/pt-br?p=55880\">algumas marcas que perderam a m\u00e3o na comunica\u00e7\u00e3o durante o surto do Coronav\u00edrus<\/a>. <\/p>\n\n\n\n<p>Como o que aconteceu com a KFC que precisou pausar as pressas uma campanha que mostra todo mundo lambendo os dedos.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"It&#039;s Finger Lickin&#039; Good! Check Out Meryl and Oyinka in the New KFC Advert\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/moV6EDzUuTg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Muitas empresas est\u00e3o pausando seus comerciais para que n\u00e3o sejam pegas por falta de timing, outras como <a href=\"https:\/\/www.publico.pt\/2020\/03\/15\/economia\/noticia\/coronavirus-nike-encerra-lojas-portugal-ate-27-marco-1907841\" target=\"_blank\" rel=\"noopener\">Nike e Apple, est\u00e3o fechando as lojas<\/a> em v\u00e1rios pa\u00edses, outras como <a href=\"https:\/\/www.cnbc.com\/2020\/03\/15\/coronavirus-starbucks-shifts-to-to-go-model-will-close-some-cafes-shorten-hours.html\" target=\"_blank\" rel=\"noopener\">Starbucks<\/a> solicitando para comprar e ir embora.<\/p>\n\n\n\n<p>Do ponto de vista de comunica\u00e7\u00e3o de email temos vistos muitas empresas compartilharem:<\/p>\n\n\n\n<p>Suas pol\u00edticas de Home Office<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"685\" src=\"https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/image-e1584372254775-1024x685.png\" alt=\"\" class=\"wp-image-55892\" title=\"\" srcset=\"https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/image-e1584372254775-1024x685.png 1024w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/image-e1584372254775-300x201.png 300w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/image-e1584372254775-768x514.png 768w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/image-e1584372254775-624x417.png 624w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/image-e1584372254775-50x33.png 50w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/image-e1584372254775-100x67.png 100w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/image-e1584372254775-600x401.png 600w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/image-e1584372254775.png 1118w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Email sobre a suspens\u00e3o dos servi\u00e7os<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"709\" src=\"https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/image-1-e1584372439435-1024x709.png\" alt=\"\" class=\"wp-image-55894\" title=\"\" srcset=\"https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/image-1-e1584372439435-1024x709.png 1024w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/image-1-e1584372439435-300x208.png 300w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/image-1-e1584372439435-768x532.png 768w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/image-1-e1584372439435-624x432.png 624w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/image-1-e1584372439435-50x35.png 50w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/image-1-e1584372439435-100x69.png 100w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/image-1-e1584372439435-600x415.png 600w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/image-1-e1584372439435.png 1060w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Eventbrite com email dando apoio a comunidade <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"943\" height=\"725\" src=\"https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_38_55.png\" alt=\"\" class=\"wp-image-55902\" title=\"\" srcset=\"https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_38_55.png 943w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_38_55-300x231.png 300w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_38_55-768x590.png 768w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_38_55-624x480.png 624w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_38_55-50x38.png 50w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_38_55-100x77.png 100w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_38_55-600x461.png 600w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><\/figure>\n\n\n\n<p>A constante s\u00e3o empresas usando o canal email para mostrar as a\u00e7\u00f5es que est\u00e3o tomando diante do surto. Como o atendimento aos funcion\u00e1rios, fornecedores e parceiros est\u00e3o sendo organizado.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"707\" src=\"https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_40_15.png\" alt=\"\" class=\"wp-image-55904\" title=\"\" srcset=\"https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_40_15.png 960w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_40_15-300x221.png 300w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_40_15-768x566.png 768w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_40_15-624x460.png 624w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_40_15-50x37.png 50w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_40_15-100x74.png 100w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_40_15-600x442.png 600w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"708\" src=\"https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_40_36.png\" alt=\"\" class=\"wp-image-55906\" title=\"\" srcset=\"https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_40_36.png 972w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_40_36-300x219.png 300w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_40_36-768x559.png 768w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_40_36-624x455.png 624w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_40_36-50x36.png 50w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_40_36-100x73.png 100w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_40_36-600x437.png 600w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/><\/figure>\n\n\n\n<p>O que foge a regra \u00e9 o Tony Robbins com uma copy projetando o cen\u00e1rio daqui 1 ano. Quando tudo estiver passado, o que voc\u00ea estar\u00e1 fazendo, procurando se desprender do cenario atual.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"729\" src=\"https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_41_04-1024x729.png\" alt=\"\" class=\"wp-image-55908\" title=\"\" srcset=\"https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_41_04-1024x729.png 1024w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_41_04-300x214.png 300w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_41_04-768x547.png 768w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_41_04-624x444.png 624w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_41_04-50x36.png 50w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_41_04-100x71.png 100w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_41_04-600x427.png 600w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_41_04.png 1086w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>O MIT lan\u00e7ou um sistema de alertas por email para avisar sobre o avan\u00e7o da epidemia.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_34_23-1024x680.png\" alt=\"\" class=\"wp-image-55900\" title=\"\" srcset=\"https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_34_23-1024x680.png 1024w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_34_23-300x199.png 300w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_34_23-768x510.png 768w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_34_23-624x414.png 624w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_34_23-50x33.png 50w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_34_23-100x66.png 100w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_34_23-600x398.png 600w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_34_23.png 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Em muitos casos parece que o sil\u00eancio foi o caminho adotado, n\u00e3o apenas o da cerveja Corona mas de todos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.fastcompany.com\/90471294\/why-corona-beers-silence-is-the-best-possible-response-to-coronavirus-memes-and-discussion\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"769\" src=\"https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_34_37-1024x769.png\" alt=\"\" class=\"wp-image-55898\" title=\"\" srcset=\"https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_34_37-1024x769.png 1024w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_34_37-300x225.png 300w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_34_37-768x577.png 768w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_34_37-624x469.png 624w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_34_37-50x38.png 50w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_34_37-100x75.png 100w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_34_37-600x451.png 600w,  https:\/\/powertic.com\/wp-content\/uploads\/2020\/03\/Screenshot-on-2020-03-16-at-12_34_37.png 1042w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Manter a comunica\u00e7\u00e3o como nada estivesse acontecendo parece que n\u00e3o est\u00e1 sendo o caminho adotado por muitos.<\/p>\n\n\n\n<p>A nossa estrat\u00e9gia ser\u00e1 filtrar os contatos mais aquecidos no nosso funil, e evitar ao m\u00e1ximo atividades em lote, focar em contato um a um at\u00e9 pra escutar a obje\u00e7\u00f5es que os clientes far\u00e3o nesse per\u00edodo.<\/p>\n\n\n\n<p>E voc\u00ea na sua empresa? Voc\u00ea pretende mudar alguma coisa nas suas campanhas de email nesse per\u00edodo?<\/p>","protected":false},"excerpt":{"rendered":"<p>O tema Coronav\u00edrus invadiu os notici\u00e1rios e n\u00e3o tem uma roda de conversa entre amigos e familiares que esse tema n\u00e3o apare\u00e7a. Com isso vem&hellip;<\/p>","protected":false},"author":5,"featured_media":55910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-55877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/powertic.com\/pt-br\/wp-json\/wp\/v2\/posts\/55877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/powertic.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/powertic.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/powertic.com\/pt-br\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/powertic.com\/pt-br\/wp-json\/wp\/v2\/comments?post=55877"}],"version-history":[{"count":0,"href":"https:\/\/powertic.com\/pt-br\/wp-json\/wp\/v2\/posts\/55877\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/powertic.com\/pt-br\/wp-json\/wp\/v2\/media\/55910"}],"wp:attachment":[{"href":"https:\/\/powertic.com\/pt-br\/wp-json\/wp\/v2\/media?parent=55877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/powertic.com\/pt-br\/wp-json\/wp\/v2\/categories?post=55877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/powertic.com\/pt-br\/wp-json\/wp\/v2\/tags?post=55877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}