{"id":32460,"date":"2019-07-04T12:13:49","date_gmt":"2019-07-04T15:13:49","guid":{"rendered":"https:\/\/powertic.com\/pt-br\/?p=32460"},"modified":"2019-10-02T12:10:35","modified_gmt":"2019-10-02T15:10:35","slug":"pesquisa-adobe-consumer-email-survey","status":"publish","type":"post","link":"https:\/\/powertic.com\/pt-br\/pesquisa-adobe-consumer-email-survey\/","title":{"rendered":"Pesquisa Adobe Consumer Email Survey"},"content":{"rendered":"<p><\/p>\n\n\n\n<p>Embora as ofertas e promo\u00e7\u00f5es sejam o foco da maioria dos programas de e-mail, os assinantes tamb\u00e9m querem receber informa\u00e7\u00f5es. O Adobe 2018 Consumer Email&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.slideshare.net\/adobe\/2018-adobe-consumer-email-survey\" target=\"_blank\">Survey<\/a>&nbsp;perguntou aos participantes: \u201cSe voc\u00ea pudesse mudar apenas uma coisa nos e-mails que recebe das marcas, qual seria?\u201d<\/p>\n\n\n\n<p>A resposta mais escolhida pelos entrevistados (39%) foi: <strong>\u201cFa\u00e7a menos envios de promo\u00e7\u00f5es e mais de informa\u00e7\u00f5es\u201d<\/strong>. As marcas que fazem melhor uso do email marketing entendem que, para o cliente, o valor n\u00e3o est\u00e1 apenas em economizar dinheiro, mas tamb\u00e9m em receber apoio para tomar as melhores decis\u00f5es. Para elas, isso refor\u00e7a a rela\u00e7\u00e3o entre marca e consumidor.<\/p>\n\n\n\n<p>por Return Path<\/p>\n\n\n\n<figure class=\"wp-block-embed-slideshare wp-block-embed is-type-rich is-provider-slideshare wp-embed-aspect-1-1 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2018 Adobe Consumer Email Survey\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/nGUEVNv5FYUF0\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe> <div style=\"margin-bottom:5px\"> <strong> <a href=\"https:\/\/www.slideshare.net\/adobe\/2018-adobe-consumer-email-survey\" title=\"2018 Adobe Consumer Email Survey\" target=\"_blank\" rel=\"noopener\">2018 Adobe Consumer Email Survey<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/adobe\" target=\"_blank\" rel=\"noopener\">Adobe<\/a><\/strong> <\/div>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>Embora as ofertas e promo\u00e7\u00f5es sejam o foco da maioria dos programas de e-mail, os assinantes tamb\u00e9m querem receber informa\u00e7\u00f5es. O Adobe 2018 Consumer Email&nbsp;Survey&nbsp;perguntou&hellip;<\/p>","protected":false},"author":5,"featured_media":41364,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-32460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entregabilidade"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/powertic.com\/pt-br\/wp-json\/wp\/v2\/posts\/32460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/powertic.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/powertic.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/powertic.com\/pt-br\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/powertic.com\/pt-br\/wp-json\/wp\/v2\/comments?post=32460"}],"version-history":[{"count":0,"href":"https:\/\/powertic.com\/pt-br\/wp-json\/wp\/v2\/posts\/32460\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/powertic.com\/pt-br\/wp-json\/wp\/v2\/media\/41364"}],"wp:attachment":[{"href":"https:\/\/powertic.com\/pt-br\/wp-json\/wp\/v2\/media?parent=32460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/powertic.com\/pt-br\/wp-json\/wp\/v2\/categories?post=32460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/powertic.com\/pt-br\/wp-json\/wp\/v2\/tags?post=32460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}