{"id":25758,"date":"2019-05-08T14:15:35","date_gmt":"2019-05-08T17:15:35","guid":{"rendered":"https:\/\/powertic.com\/?p=25758"},"modified":"2019-10-22T16:19:29","modified_gmt":"2019-10-22T19:19:29","slug":"acquia-acquires-mautic","status":"publish","type":"post","link":"https:\/\/powertic.com\/en\/acquia-acquires-mautic\/","title":{"rendered":"ACQUIA ACQUIRES MAUTIC"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"25758\" class=\"elementor elementor-25758\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55f2a7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55f2a7a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c4c5fa\" data-id=\"3c4c5fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5dbed3 elementor-widget elementor-widget-text-editor\" data-id=\"b5dbed3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.4 - 31-08-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">For marketers all around the world this morning there was a significant shakeup in the future of their marketing mix. Acquia announced this morning that it acquired the open source marketing automation platform Mautic for a yet to be disclosed amount. <\/span><\/p><p><span style=\"font-weight: 400;\">Mautic is the only open-source alternative in the marketing automation vertical. It is quickly becoming one of the most powerful engines driving real innovation in marketing automation. Unlike the powerhouses that currently corner the market, such as Hubspot, Marketo, Pardot, and eloqua to name a few; Mautic is completely free. It consists of a massive network spending from all corners of the globe with a huge community in Brazil which is driving significant innovation and creativity. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1708072 elementor-widget elementor-widget-image\" data-id=\"1708072\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.4 - 31-08-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/powertic.com\/wp-content\/uploads\/2019\/05\/viddyoze-business-woman-with-hologram.gif\" title=\"\" alt=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a64ae7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a64ae7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a48802a\" data-id=\"a48802a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-133d3bb elementor-widget elementor-widget-heading\" data-id=\"133d3bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.4 - 31-08-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">A Little Background on Acquia<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee55070 elementor-widget elementor-widget-text-editor\" data-id=\"ee55070\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/supportkb.webhosting.be\/admin\/file\/21025\/5757e935e3dc0030015359e3\" alt=\"Image result for drupal\" width=\"157\" height=\"157\" title=\"\">Founded by <\/span><a href=\"https:\/\/www.linkedin.com\/in\/buytaert\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Dries Buytaert<\/span><\/a><span style=\"font-weight: 400;\"> and Jay Batson, Acquia is a SAAS company centered around enterprise use of the open-source web development tool, Drupal. Drupal was developed by Buytaert in his college dorm room after he had access to his first high speed internet connection.<\/span><\/p><p><span style=\"font-weight: 400;\">Aquia is passionate about open source technology and is among the few companies today that has cast away the idea of proprietary licensing on a product and instead invested their time and effort in innovation.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d369aea elementor-widget elementor-widget-heading\" data-id=\"d369aea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A Little Background on Mautic<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc2f881 elementor-widget elementor-widget-text-editor\" data-id=\"dc2f881\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/jp.mautic.org\/media\/logos\/notagline\/vertical\/Mautic_Logo_Vertical_RGB_LB.png\" alt=\"Image result for Mautic\" width=\"159\" height=\"125\" title=\"\">Founded by <\/span><a href=\"https:\/\/www.linkedin.com\/in\/dbhurley\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">David Hurley<\/span><\/a><span style=\"font-weight: 400;\"> in Boston Massachusetts, David is a strong supporter of open-source technology and the decentralization of the web. <\/span><\/p><p><span style=\"font-weight: 400;\">Mautic is a marketing automation platform with more than \u00a0100 Martech (Marketing Technology) integrations right out of the box. It has meticulously documented API libraries for vast and ever growing list of applications. <\/span><\/p><p><span style=\"font-weight: 400;\">Mautic is most attractive due to its versatility in various environments, from small business to enterprise corporations. As a company grows and embraces new and exciting methods of marketing, that creativity can be bridled and restricted by the limitations and lack of flexibility delivered by traditional marketing automation platforms. As though there is only one cookie-cutter way to do marketing automation. <\/span><\/p><p><span style=\"font-weight: 400;\">Mautic threw this concept in the blender and started with fresh ideas about how data, communication and customer relationships could be improved if creative minds had the ability to integrate with the applications and technology that are right for their business. <\/span><\/p><p><span style=\"font-weight: 400;\">Breaking the chains of vendor lock-in, Mautic has developed a simple and open alternative to marketing automation that is less expensive and more versatile. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a6b3bb elementor-widget elementor-widget-heading\" data-id=\"0a6b3bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What does the Mautic Acquisition Mean to Existing Mautic Users?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-401dbbd elementor-widget elementor-widget-text-editor\" data-id=\"401dbbd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While it\u2019s still early in the game to make specific predictions about the future, what we do know is that it\u2019s business as usual. Mautic will continue to roll out updates, and members of the Mautic Cloud will not experience any issues during this transition as all Mautic employees have been offered positions at Acquia. <\/span><\/p><p><span style=\"font-weight: 400;\">We can get excited that this merger will likely bring about a new phase of innovation and with this latest injection of financing we can presume these developments will roll our quicker as Acquia has a strong history in developing successful full scale SaaS applications.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b0a35 elementor-widget elementor-widget-heading\" data-id=\"e4b0a35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What Does the Mautic Acquisition Mean to the Marketing Automation Landscape?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1762cc elementor-widget elementor-widget-text-editor\" data-id=\"c1762cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">All we can say here at powertic is &#8211; watch out competitors! This acquisition is a meaningful announcement to the Marketing community that open-source is the future. <\/span><\/p><p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/trends.builtwith.com\/cms\/open-source\/traffic\/Top-100k\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">BuiltWith<\/span><\/a><span style=\"font-weight: 400;\">, currently 50% of the world's top 10k websites use open-source technology. While 30% are using wordpress, 10% are using Drupal and another 10% are using other various open-source solutions. <\/span><\/p><p><span style=\"font-weight: 400;\">If we take a closer look at that 10% using Drupal, which is said to be more secure than wordpress, we see that the majority of those websites are massive enterprise level companies. <\/span><\/p><p><span style=\"font-weight: 400;\">A closer look at just the Marketing Automation vertical we see an even more encouraging trend in open source and some sources are reporting market opportunities as high a $9 billion. <\/span><\/p><p><span style=\"font-weight: 400;\">What we should get really excited about is that this merger will come together to form Acquia\u2019s Open Digital Experience Cloud. This amalgamation will give marketers the versatility to embrace trending developments in technology such as AI, Voice, and connected devices. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>For marketers all around the world this morning there was a significant shakeup in the future of their marketing mix. Acquia announced this morning that it acquired the open source marketing automation platform Mautic for a undisclosed amount.<\/p>","protected":false},"author":16,"featured_media":43411,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-25758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos-mautic"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/powertic.com\/en\/wp-json\/wp\/v2\/posts\/25758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/powertic.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/powertic.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/powertic.com\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/powertic.com\/en\/wp-json\/wp\/v2\/comments?post=25758"}],"version-history":[{"count":0,"href":"https:\/\/powertic.com\/en\/wp-json\/wp\/v2\/posts\/25758\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/powertic.com\/en\/wp-json\/wp\/v2\/media\/43411"}],"wp:attachment":[{"href":"https:\/\/powertic.com\/en\/wp-json\/wp\/v2\/media?parent=25758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/powertic.com\/en\/wp-json\/wp\/v2\/categories?post=25758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/powertic.com\/en\/wp-json\/wp\/v2\/tags?post=25758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}